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Expertise Expertise Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. How we can help you Advertising, Media & PR Audience Measurement Analytics Brand Growth Consulting Consumer, Shopper & Retail Customer Experience Management Innovation Research Services Sustainability Industries Industries Find growth, inspiration and a deeper understanding of people, within your industry or sector. See what we can do Automotive & Mobility Consumer Packaged Goods Energy & Utilities Fashion, Beauty & Luxury Finance Hospitality, Leisure & Travel Life Sciences Media Retail Technology & Telecoms Inspiration Inspiration Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. See more Inspiration Featured Links Consumers embrace Artificial Intelligence in the Smartphone market Beyond presence: Why positive portrayal in advertising matters for gender equality and ROI What automotive can teach us about brand sustainability Attention beyond views for creative effectiveness Webinars from Kantar Featured article Meaningfully different brands have a head start with AI The priority for a brand lies in achieving authenticity, consistency, and being meaningfully different to fuel brand growth. We explore why meaningfully different brands have a head start with AI. Kantar Marketplace About Careers Logins Contact us Global Suggested searches Test Shape your brand future The Blueprint for Brand Growth: How marketers can influence revenue and profit Kantar combined a decade of data and expertise to establish the framework for Brand Growth. BrandZ 2024 event Register for our Kantar BrandZ Most Valuable Global Brands launch event 2024. Kantar Creative Effectiveness Awards Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand. Find out more. Connected Innovation A guide to innovating differently. We’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands to answer your innovation challenges. Shape your brand future Introducing Kantar’s new brand positioning, and our promise to clients. Expertise Explore the many areas where Kantar will help your organization to succeed, through a deeper understanding of people. How we help you Industries Receive dedicated solutions based on our deep industry knowledge. See what we do in your industry Inspiration Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. See more Inspiration Global scale, local relevance Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. See office locations Inspiration Meaningfully different brands have a head start with AI The priority for a brand lies in achieving authenticity, consistency, and being meaningfully different to fuel brand growth. We explore why meaningfully different brands have a head start with AI. 3 ways to win with today’s omnichannel shopper How to build shopper-centric retail strategies that drive impact. Are your brand’s sustainability efforts falling short with consumers? Half of the top 100 brands in the world are seen as lacking” in sustainability credentials by consumers. From a tortoise to a cheetah: How to elevate your marketing ROI to deliver growth Sustainable growth requires a balanced mix of brand building and performance marketing efforts. Get more Inspiration Careers at Kantar Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day. Join us Global Office 3 World Trade Center, 175 Greenwich St, 35th Floor, New York NY 10007 T +1 866-471-1399 Follow Kantar Expertise Advertising, Media & PR Audience Measurement Analytics Brand Growth Consulting Consumer, Shopper & Retail Customer Experience Management Innovation Research Services Sustainability Industries Automotive & Mobility Consumer Packaged Goods Energy & Utilities Fashion, Beauty & Luxury Finance Hospitality, Leisure & Travel Life Sciences Media Retail Technology & Telecoms Solutions Solutions A-Z Logins Company About Careers Company News Contact us Corporate Governance Press Center © Kantar Group and Affiliates 2024 Terms and Conditions Cookies and privacy...